Sunday, 15 September 2013

Cake & Bake

Over the last 3 days a huge event  has been happening at Earls Court in London... The Cake & Bake show. This is in its 2nd year and it has learnt a few things from last year. Here is a round up of my day from the 1st show.This year the event is in a large arena, allowing more room between stands. There is also a dedicated food area which gives people more choice on food & treats to eat other than cakes! There is also lots of cake stands around the show allowing you to buy from renowned cupcakearies. So with my golden ticket I headed west on Friday to see what this year had to offer.
For me the Cake and Bake show is about a lifestyle... It's not a showcase for the newest products or corporate demos. Thats what Cake international is for, the negative comments that I have read have been largely about this, and it is this that I think people are missing the point of the show. This is as much a about the best flour & sugar to bake with as the latest rolling pin.
One of the events sponsors is Billingtons who have showcased some amazing talent in the show tables as you enter.. My favourite came from Nevie Pie cakes... Her painted cakes always amaze me.
I also loved the patriotic table and the Alice in wonderland tea party.
Billingtons have a very cool sugar hut on site and the fabulous Nielsen-Massey have an equally cool cupcake & cocktail bar in collaboration with Eric Lanlard... Delicious... Spotted at the cocktail bar along with the GBBO boys James & John.
Another sponsor is Sainsburys who had a huge competition theatre which had some great events on during the day. Wendi Peters a self confessed baking addict did a great job of hosting the events judged by the Mich Turner and Peter Sidwell from Britains Best bakery.
I was lucky enough to sit on a couple of  demos in the event theatres, one of which being Eric Lanlards .. Salted chocolate cake, complete with his glamourous twists with gold leave and sparkling sea salt.. Smelt & looked gorgeous.
A host of legendary cupcake bakers were on site, from Ms Cupcake , Molly Bakes and Primrose Bakery with cupcakes to buy and books to sign & read. It was lovely to see so many here, living in London I'm lucky to visit many bakeries, but for people travelling far its a great way to meet the names behind the books languishing in their kitchen and the people they follow on twitter/Facebook.
Along with cakes & supplies there was some cool lifestyle stands ... Completely fell in love with
Simply Vintage Designs if I could have taken the stand home with me I would have done.Just gorgeous.
From Baker & Makers legendary water glass cake stands and straws,to Renshaw sugar-paste and fabulously coloured cupcake sprinkles .. There was something for everyone.
Moving into the food hall, you are greeted with a cacophony of delicious smells and the feel of a food market. Here I stopped for a steak & cheese hot pie from the New Zealand pie boys whilst watching the adjacent stand make molecular ice cream with liquid nitrogen. The food market had an array of specialist bread and flower merchants, and I caught the legendary French baker Richard Bertinet demoing in the Bakery
Along from the bakery site were 3 stands that made me stop..The Marshmallowist's and Paul.A.Young.
The Marshmallowist's stand was simply styled with brown paper and blackboards. Marshmallows have had a bit of a revival over the past couple of years from the pink & white balls of flumps from my youth. I sampled the Maple & bacon marshmallow .. Which resulted in a small purchase.. Love this combination in most forms it seems, from pancakes, to cupcakes and now marshmallows!.
The other stand which was elegantly styled with Pauls's signature purple & brown, coco beans and luscious glossy chocolates and brownies in abundance. Paul showcased his new creation at this event the Marmite brownie!.. I loath marmite, but was blown away by the brownie.. Decadence in a small bite.. Delicious.
Another stand that was drawing large crowds was The Meringue Girls who's stand was a cacophony of colour and their current on-trend meringues. Luckily I get to sample these girls ware regularly, tasty, chewy and fun.
Not to just cater for the girls, there was an abundance of treats for the boys too.. From pies, to liquid nitrogen to bars & bakes.. Along with a huge Dr Who baking & cupcake treats on the Lakeland site.i also saw Simon Rimmer and John Waite on my travels during the day.
I enjoyed my day at the cake & bake... Things I thought were better this year:
1. Spacing and arrangement of stands.
2. Classrooms were segregated and curtained off, thus not allowing people to view that hadn't paid for that class.
3. Wide range of food in the food market, reducing the need to use venue eateries.
4. Named cupcake & cake suppliers exhibiting.
What I think they can do better:
1. Queuing, although better than last year, being herded through the bowels of Earls Court was not ideal, equally not opening the ours until 20 minutes after ticket time of 11am did nothing to dispel the frustration.
2. Quality & pricing of the Earls Court eateries... Much work to do, although unlikely to change due to venue being scheduled to be demolished. Neither Excel or Olympia offer anything better.
3. If tickets for events not pre-booked not sure there is enough to hold people's attention for day. Think some stand holders were put off from last year. Had lots of dead space that could of accommodated more stands.
Overall a good day.. Filled with fab food, cupcakes, and a sprinkling of glitter & glamour.. What more could a lady ask for!




No comments:

Sunday, 15 September 2013

Cake & Bake

Over the last 3 days a huge event  has been happening at Earls Court in London... The Cake & Bake show. This is in its 2nd year and it has learnt a few things from last year. Here is a round up of my day from the 1st show.This year the event is in a large arena, allowing more room between stands. There is also a dedicated food area which gives people more choice on food & treats to eat other than cakes! There is also lots of cake stands around the show allowing you to buy from renowned cupcakearies. So with my golden ticket I headed west on Friday to see what this year had to offer.
For me the Cake and Bake show is about a lifestyle... It's not a showcase for the newest products or corporate demos. Thats what Cake international is for, the negative comments that I have read have been largely about this, and it is this that I think people are missing the point of the show. This is as much a about the best flour & sugar to bake with as the latest rolling pin.
One of the events sponsors is Billingtons who have showcased some amazing talent in the show tables as you enter.. My favourite came from Nevie Pie cakes... Her painted cakes always amaze me.
I also loved the patriotic table and the Alice in wonderland tea party.
Billingtons have a very cool sugar hut on site and the fabulous Nielsen-Massey have an equally cool cupcake & cocktail bar in collaboration with Eric Lanlard... Delicious... Spotted at the cocktail bar along with the GBBO boys James & John.
Another sponsor is Sainsburys who had a huge competition theatre which had some great events on during the day. Wendi Peters a self confessed baking addict did a great job of hosting the events judged by the Mich Turner and Peter Sidwell from Britains Best bakery.
I was lucky enough to sit on a couple of  demos in the event theatres, one of which being Eric Lanlards .. Salted chocolate cake, complete with his glamourous twists with gold leave and sparkling sea salt.. Smelt & looked gorgeous.
A host of legendary cupcake bakers were on site, from Ms Cupcake , Molly Bakes and Primrose Bakery with cupcakes to buy and books to sign & read. It was lovely to see so many here, living in London I'm lucky to visit many bakeries, but for people travelling far its a great way to meet the names behind the books languishing in their kitchen and the people they follow on twitter/Facebook.
Along with cakes & supplies there was some cool lifestyle stands ... Completely fell in love with
Simply Vintage Designs if I could have taken the stand home with me I would have done.Just gorgeous.
From Baker & Makers legendary water glass cake stands and straws,to Renshaw sugar-paste and fabulously coloured cupcake sprinkles .. There was something for everyone.
Moving into the food hall, you are greeted with a cacophony of delicious smells and the feel of a food market. Here I stopped for a steak & cheese hot pie from the New Zealand pie boys whilst watching the adjacent stand make molecular ice cream with liquid nitrogen. The food market had an array of specialist bread and flower merchants, and I caught the legendary French baker Richard Bertinet demoing in the Bakery
Along from the bakery site were 3 stands that made me stop..The Marshmallowist's and Paul.A.Young.
The Marshmallowist's stand was simply styled with brown paper and blackboards. Marshmallows have had a bit of a revival over the past couple of years from the pink & white balls of flumps from my youth. I sampled the Maple & bacon marshmallow .. Which resulted in a small purchase.. Love this combination in most forms it seems, from pancakes, to cupcakes and now marshmallows!.
The other stand which was elegantly styled with Pauls's signature purple & brown, coco beans and luscious glossy chocolates and brownies in abundance. Paul showcased his new creation at this event the Marmite brownie!.. I loath marmite, but was blown away by the brownie.. Decadence in a small bite.. Delicious.
Another stand that was drawing large crowds was The Meringue Girls who's stand was a cacophony of colour and their current on-trend meringues. Luckily I get to sample these girls ware regularly, tasty, chewy and fun.
Not to just cater for the girls, there was an abundance of treats for the boys too.. From pies, to liquid nitrogen to bars & bakes.. Along with a huge Dr Who baking & cupcake treats on the Lakeland site.i also saw Simon Rimmer and John Waite on my travels during the day.
I enjoyed my day at the cake & bake... Things I thought were better this year:
1. Spacing and arrangement of stands.
2. Classrooms were segregated and curtained off, thus not allowing people to view that hadn't paid for that class.
3. Wide range of food in the food market, reducing the need to use venue eateries.
4. Named cupcake & cake suppliers exhibiting.
What I think they can do better:
1. Queuing, although better than last year, being herded through the bowels of Earls Court was not ideal, equally not opening the ours until 20 minutes after ticket time of 11am did nothing to dispel the frustration.
2. Quality & pricing of the Earls Court eateries... Much work to do, although unlikely to change due to venue being scheduled to be demolished. Neither Excel or Olympia offer anything better.
3. If tickets for events not pre-booked not sure there is enough to hold people's attention for day. Think some stand holders were put off from last year. Had lots of dead space that could of accommodated more stands.
Overall a good day.. Filled with fab food, cupcakes, and a sprinkling of glitter & glamour.. What more could a lady ask for!




No comments: